Cleartrip Acquisition by Flipkart Met With Fond Farewells on
Posted On April 17, 2021
E-commerce giant Flipkart on Thursday announced that it was acquiring online travel aggregator Cleartrip. The Walmart-owned company did not disclose the acquisition amount. Cleartrip has been one of the most popular entities in India’s online travel space, and Twitter put up a befitting farewell to the original minds behind the company founded in 2006.
Acknowledging Cleartrip as one of the first to incorporate product design that focussed on enhancing customer experience, one user wrote, “This is an appreciation tweet for everyone who has been a part of the Cleartrip journey. From 2007, you showed us all what ‘product design’ and ‘product experience’ is when practically no one knew what magic it could do. Thank you for the inspiration.”
This is an appreciation tweet for everyone who has been a part of the @Cleartrip journey.
From 2007, you showed us all what ‘product design’ and ‘product experience’ is when practically no one knew what magic it could do. Thank you the inspiration ????
Several users shared their experience with the company and tried throwing light on what could have gone wrong for them.
The first site I booked online flight tickets from. But haven’t used them directly in a long time. And swore to avoid them after terrible customer support for tickets booked via HDFC Smartbuy last year. Goibibo, MMT, Yatra may still be behind in UI, but wins in price + support.
However, a majority of the comments chose to celebrate the brand. One customer said, “One of the most admired products.”
Another added, “Been a superfan of Cleartrip since 2007! Thank you for the magic!”
As per the terms of the agreement, though Flipkart will acquire all Cleartrip operations, it will continue to operate as a separate brand. The company’s employee base will also be retained, as per the agreement.
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